Geoff Freeman
Blog Contributor
Executive Director, Discover America Partnership
 
Geoff Freeman, executive director of the Discover America Partnership, is an expert in managing complex issue campaigns and developing innovative outreach strategies to increase support among unlikely allies.

As a Vice President with APCO Worldwide, a global public affairs firm, Mr. Freeman managed a wide array of issue campaigns, including the Partnership for Prescription Assistance (PPA). The PPA, supported by America’s pharmaceutical companies, is the largest effort ever created to connect uninsured Americans with free prescription medicines. The campaign succeed in helping more than two million Americans in its first year of operation, driving over 5,000 news stories and repositioning the pharmaceutical industry.

Prior to leading the PPA, Mr. Freeman managed a multi-million dollar campaign to inform millions of Americans on some of the many “untold stories” from America’s liberation of Iraq. The campaign featured dozens of Iraqis touring the United States to express their gratitude for the sacrifices made by American soldiers as well as the release of a groundbreaking film titled “Voices of Iraq.” The film empowered Iraqis to share their personal stories and won rave reviews from critics across the country. The campaign included over 200 speaking engagements in targeted markets and earned more than 325 television and radio appearances and over 250 newspaper placements.

Previously, Mr. Freeman was the Director of Government Relations and Strategic Outreach for Freddie Mac where he developed and implemented an innovative program to highlight the corporation’s activities in local markets. Under Mr. Freeman’s direction, Freddie Mac teamed with local stakeholders and elected officials to celebrate newfound homeownership opportunities presented to millions of Americans across the country.

Prior to joining Freddie Mac, Mr. Freeman served as Director of Strategic Initiatives for the American Association of Health Plans, the leading representative of the managed care industry. Mr. Freeman helped guide the media and strategic communications strategy around several high-profile and emotional issues including the Patients’ Bill of Rights and Medicare reform. In an effort to build support for the industry beyond-the-beltway, Mr. Freeman developed several innovative initiatives including a highly successful Hollywood outreach campaign and a partnership with physicians in the fight for medical liability reform.

Mr. Freeman worked with APCO Worldwide in the in the mid-90s as well as The Heritage Foundation where he analyzed the federal budget.

Mr. Freeman is a graduate of the University of California, Berkeley.