Media organizations requesting interviews or appearances should contact Sherine B. Walton, Deputy Director at sbwalton@usc.edu,
Tel: (213) 821-2078
Chairman, DDB Worldwide
Keith Reinhard is chairman of DDB Worldwide, the second largest advertising/marketing network in the world. In 1986, he was one of the architects of the advertising industry's only three-way merger, creating Omnicom, one of the world's largest advertising and marketing services holding companies.
Concurrent with the creation of Omnicom, he managed the merger of Doyle Dane Bernbach and Needham Harper Worldwide, first known as DDB Needham Worldwide and now DDB Worldwide. Reinhard also is known for his creative work with McDonald's, including 'You Deserve a Break Today,' which in 1999 was voted the number one jingle of all time in Advertising Age's 'The Century of Advertising.'
Reinhard contributes his time and talents to the industry and the community. He is a past Chairman of the American Association of Advertising Agencies and remains a member of its advisory council. He is chairman of the Brady Advisory Council of the James Buchanan Brady Urological Institute of Johns Hopkins Medicine, a member of the boards of Association for a Better New York, NYC2012 (New York City's bid for the 2012 Olympic Games) and also a member of the advisory board for Union Theological Seminary in New York. He has served on the boards of the New York City Ballet and the United Nations Association. He is an Olympic sports fan and avid skier.
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