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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.

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AL-ARABIYA’S RATINGS LEAD INCREASES
APR 17, 2006 - 1:24PM PDT
Posted by Alvin Snyder
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The latest monthly television ratings in Saudi Arabia by the independent pollster IPSOS-STAT show al-Arabiya dramatically widening its lead over al-Jazeera as the number one satellite television news outlet for the Middle East.

The United States government's choice to give al-Arabiya an exclusive interview with Donald Rumsfeld could be an effect of the lead increase. At one time, al-Jazeera was the go-to news outlet for Middle Eastern viewers and the U.S. used the popular network as a public diplomacy tool. However, it looks as if both viewers and U.S. officials have found a new favorite.

Audience figures for March 2006... FULL TEXT
 
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PUBLIC DIPLOMACY AND BRAND IMAGE
APR 7, 2006 - 6:11PM PDT
Posted by Simon Anholt
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The critical success factor for any government's public diplomacy function is whether its connection to policy making is one-way or two-way.

If the purpose of "PD" is simply to promote government policies, it is likely to be superfluous or futile, depending on the good name of the country or its government at that particular time: if the country is in favor, then unless the policy is patently wrong-headed, it is likely to be well-received and simply needs to be communicated. Little art or skill are required to do this. If on the other hand the country is not in favor,... FULL TEXT
 
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PUBLIC DIPLOMACY AND BRANDING
APR 3, 2006 - 3:56PM PDT
Posted by Daryl Copeland
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Delivered with equal measure of art and science, diplomacy is a non-violent approach to the management of international relations and global issues which seeks to resolve conflict through discussion, negotiation and partnership. The diplomats' brief is unambiguous: to advance or defend their country's political and economic place in the world by the most effective means. That is the purpose, the essence of diplomacy.

In the past, diplomacy was very much the private preserve of senior politicians and foreign ministry officials, speaking usually to each other with great discretion on behalf of the states they represented. Diplomatic practice in this context... FULL TEXT


 
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1956 ALL THAT … U. S. PUBLIC DIPLOMACY AND KHRUSHCHEV’S SECRET SPEECH
MAR 30, 2006 - 1:50AM PDT
Posted by Nicholas J. Cull
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"[T]hrough the press section of USIS that the Communist parties themselves represented at the Moscow Congress have come to know one of the most serious and dramatic documents in the Communist literature of the world."

--Pietro Nenni, Secretary General, Italian Socialist Party, 1957

Given coincidence of the current on-going debate over the future of US public diplomacy and the fiftieth anniversary of Khrushchev's denunciation of Stalin, it is a good moment to note the role that the organs of US public diplomacy played in heightening the impact of the speech around the world. The case is yet another set piece... FULL TEXT


 
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THE GHOST UNDER THE BROOKLYN BRIDGE
MAR 30, 2006 - 1:45AM PDT
Posted by Nicholas J. Cull
All posts by this author
Via National Geographic

This week workers at the Brooklyn Bridge chanced upon a forgotten room containing supplies stockpiled against a nuclear attack. Dates on the materials were evocative: 1957 - the year of Sputnik; 1962 - the year of the Cuban missile crisis. This discovery is an oddly evocative interruption from the high point last long war into what future historians will doubtless see as the opening phase of the era-defining conflict. It is like a ghost in a Shakespeare play -- reminding us of just how bleak things were in the era of Sputnik and the Cuban missile crisis, and how different... FULL TEXT


 
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