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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.

Posts by Alvin Snyder

STIRRINGS TO EXTEND TV AND RADIO MARTI’S LIVE DIGITAL BROADCASTS
JAN 29, 2007 - 3:28PM PDT
Posted by Alvin Snyder
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Miami, Fla. -- Worldcasting's suggestion in an earlier posting that TV and Radio Marti programs be produced for all of Latin America -- not only for Cuba in a post-Fidel Castro world -- is receiving guarded reaction in Washington, DC.

At the U.S. government's Office of Cuba Broadcasting studios here in Miami, where the Martis are headquartered, senior news executives politely refuse to comment on our idea that their broadcast portfolio be expanded throughout the Southern hemisphere. They direct us to Washington, DC and the Broadcasting Board of Governors, which oversees the U.S. government's non-military broadcast services -- including the... FULL TEXT
 
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TV/RADIO MARTI BOOST THEIR VOLUME TO CUBA, EXPANDING THEIR SERVICES
JAN 4, 2007 - 5:59PM PDT
Posted by Alvin Snyder
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MIAMI, Fla. -- TV and Radio Marti may have finally come of age. They are now beamed into Cuba by Miami's runaway powerhouse Spanish language station, and on DirecTV to circumvent the Castro government's broadcast jamming. With Fidel Castro's decline from power, could expansion of the Martis throughout Latin America be on the horizon?

You've got to be kidding, you say? Not so fast.

It was an ignominious debut for the U.S. government's broadcast services to Cuba in the mid- and late 1980s, when program offerings were often laughable and embarrassing, especially on the TV side. Through the intervening years... FULL TEXT
 
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JEANE KIRKPATRICK—PUBLIC DIPLOMACY’S PAST MASTER OF SHOCK AND AWE
DEC 13, 2006 - 8:19PM PDT
Posted by Alvin Snyder
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Jeane Kirkpatrick, the former U.S. Ambassador to the United Nations who died at age 80 December 8, will likely be recalled as the great master of public diplomacy shock and awe during the Ronald Reagan presidency. She was arguably the most effective champion of President Reagan's foreign policy objectives, who rivaled the president himself when it came to working the media.

On TV appearances she could be observed carefully building her case with succinct sound bytes, with authority oozing from each measured word. When finished, she eased forward with chin resting on fist and just a hint of a smirk... FULL TEXT
 
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PUBLIC DIPLOMACY AND THE IMPORTANCE OF CAREFUL LABELING
DEC 1, 2006 - 12:44PM PDT
Posted by Alvin Snyder
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Worldcasting was reminded this week of why the word "labeling" should be used with the greatest of care in the practice of public diplomacy.

One example was the trip to Turkey by Pope Benedict XVI, during which he sought to calm Muslim rage over his earlier quotation from a medieval text that labeled Islam a violent religion. It was also the week that NBC News decided to label the violence in Iraq as a "civil war," not simply a "war."

It was also suggested this week that word "war" itself was a bad choice to label what is going on... FULL TEXT
 
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AL JAZEERA’S GLOBAL BRANDING COMES UP SHORT IN AMERICA
NOV 21, 2006 - 8:51AM PDT
Posted by Alvin Snyder
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It may be too soon to tell, but it appears that Al Jazeera's plans to go public may have suffered a severe setback when its long awaited English channel failed to achieve major distribution into American homes following its November 15 debut.

Al Jazeera International has come up short thus far in its biggest effort yet to transform its maverick Middle East brand into an attractive worldwide public business investment.

Two years ago it was reported by the Reuters news agency and a German newspaper that directors of the controversial Middle East channel planned to offer public shares for sale... FULL TEXT
 
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