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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.

THE GREAT ALHURRA DEBATE
DEC 7, 2005 - 12:51PM PDT
Posted by Alvin Snyder
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The Senate Foreign Relations Committee conceded that its recent call for a debate on Alhurra's effectiveness should have happened before America’s Arabic television channel went on the air. But the oversight committee is too late. The dispute rages daily in Washington and the Middle East, and battle lines have been drawn on two major issues.

One is who is watching Alhurra, and the other is what they see there.

Audience ratings are important because the message means nothing if no one is there to receive it, as noted by Norman Pattiz, who founded Alhurra and Radio Sawa, the United States... FULL TEXT
 
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USIA’S TOP GUNS
NOV 29, 2005 - 12:44PM PDT
Posted by Alvin Snyder
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Karen Hughes is America's Top Gun communicator. But how will her job performance be rated 25 or even 50 years from now by her team in the State Department, elsewhere around the world and in the many politico-history books that will be written about her?

Of course it's too early to tell, as she is just finding her way as the new undersecretary of state for public diplomacy. But does she have the qualities that helped raise some former directors of the defunct U.S. Information Agency to legendary status?

There were more than a dozen USIA directors during the agency's... FULL TEXT
 
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UN LEBANON REPORT PROMPTS WALL-TO-WALL LIVE COVERAGE ON AL JAZEERA
OCT 25, 2005 - 1:33PM PDT
Posted by Adam Clayton Powell III
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WASHINGTON -- Oct. 22

Thursday night was a big night for Al Jazeera, the Arabic-language television news channel in the Middle East.

The preemptive lead story was the release of the UN report on the assassination of Rafik Hariri, the former prime minister of Lebanon.

For most news organizations, it was a story worth at best three or four news reports. At Al Jazeera, editors decided this was the only story of the night.

When the report was released, Al Jazeera's UN correspondent went to a small studio and read the report. On camera. All 54 pages of it. It... FULL TEXT
 
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PRIORITY FOR KAREN HUGHES: GET REPORTERS OUT OF BAGHDAD
AUG 25, 2005 - 1:38PM PDT
Posted by Adam Clayton Powell III
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As Karen Hughes begins to settle into her new office, she must see that one priority for U.S. public diplomacy is to get reporters out of Baghdad.

No, not get reporters out of Iraq: Just get them out of their bureaus in the capital.

The consensus of U.S. journalists in Baghdad is that it is just too dangerous to get out into the countryside, where they could report on what is happening - good and bad. But reporting what is happening - good and bad - should provide the world with a more complete picture of what the U.S. is... FULL TEXT
 
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AUSTRALIA, NZ FOCUS ON US BY LOOKING AT US MEDIA
JUL 14, 2005 - 1:44PM PDT
Posted by Adam Clayton Powell III

LOS ANGELES, July 13 - Nothing fascinates media as much as, well, media.

That is the lasting impression after an extended visit to New Zealand and Australia, which boast world-class commercial, public service and international broadcasters and first-rate newspapers. But looking at America through South Pacific lenses, the focus more often than not seemed on American media.

Coverage of the U.S. debate over and involvement in Iraq was a case in point: Stories about the policy debate or even events in Iraq were sot news, typically short items on the latest White House statement or pictures of the car bomb... FULL TEXT
 
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