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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.

Posts by Monroe E. Price

TRANSFORMATIVE MOBILIZATION: FROM OBAMA’S CAMPAIGN TECHNIQUES TO PUBLIC DIPLOMACY
NOV 9, 2008 - 6:33PM PDT
Posted by Monroe E. Price
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It may be peculiar to comment on one’s own blog. But, having just provided a post on possible directions for Obama’s international broadcasting and public diplomacy strategy, I realized I had missed the elephant (or donkey) in the room.

In thinking about a strategy for the new administration, the obvious question (so obvious that it’s already three-quarters asked) is: what would it mean to harness, for global understanding, the Obama campaign’s approach to “movement” thinking and its brilliant exploitation of the potential of the Internet?

International broadcasters have been struggling with the question of how to adjust to new technology.... FULL TEXT
 
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CHANGING INTERNATIONAL BROADCASTING IN THE OBAMA ERA?
NOV 6, 2008 - 4:44PM PDT
Posted by Monroe E. Price
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Can two late thinkers, a French philosopher and British media scholar, point the way to a new American public diplomacy— or at least an American international broadcasting strategy— for the Obama era?

Let’s start with two unarguable points. The very election of Barack Obama shifts the world of public diplomacy and automatically alters the dynamic of U.S. messaging abroad. As Timothy Garton Ash put it in the Guardian, “Obama is himself a weapon of mass attraction.”

Second, as commission after commission and report after report found this decade, without addressing underlying foreign policy initiatives, attention to the form and technique... FULL TEXT
 
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