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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.
Posts by Neal_Rosendorf
MAESTRO DUDAMEL, VENEZUELAN SOFT POWER AND LESSONS FOR AMERICA
MAR 6, 2008 - 8:09PM PST
Posted by Neal Rosendorf
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The New York Philharmonic's recent Pyongyang concert has garnered extensive international news coverage over the momentary piercing of North Korea's thick carapace. But rather than seeking as far as the Hermit Kingdom for evidence of a truly effective use of classical music as soft power, we'd arguably do better to look in our own back yard: Los Angeles to be precise, in the guise of the L.A. Philharmonic's next music director, Gustavo Dudamel. The extraordinary young conductor is the embodiment of Venezuela's one real soft power asset. The U.S. has much to learn from Maestro Dudamel's story and experience as... FULL TEXT
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COMMENTS ON THE CONGRESSIONAL SYMPOSIUM ON AMERICAN FILM AND PUBLIC DIPLOMACY 11/14/2007
DEC 18, 2007 - 5:39PM PST
Posted by Neal Rosendorf
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I would like to commend Congresswoman Diane Watson for organizing the Congressional Symposium on American Film and Public Diplomacy and her sponsorship of legislation that includes establishing the Johnny Grant Film Series featuring classic American cinema in U.S. embassies and missions overseas. I think it is a grand idea that allows us to tap into one of the United States' most significant contributions to culture over the past century as an element of public diplomacy outreach. I also think, parenthetically, that any effort that works to make our representative buildings around the world seem more accessible and friendly, instead of... FULL TEXT
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SEND IN THE MOUSKETEERS!
AUG 22, 2007 - 12:14PM PST
Posted by Neal Rosendorf
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In 2006 the modestly budgeted Disney Channel film “High School Musical” unexpectedly became a world-wide smash hit, with some 200 million mostly 9-14 year old “tweener” female viewers spread across some 100 countries. Just last week Disney rolled out the blockbuster sequel, “High School Musical Two,” in the US and kicked off a global marketing campaign with a 24-hour series of conference calls with Disney partners in, once again, over 100 countries. As Disney Channel Worldwide president Rich Ross recently told the New York Times, “We started with India, and we ended with Australia.” (Link) And Disney hasn’t simply been... FULL TEXT
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