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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.

Posts by Richard Farson

PARADOXES IN MAKING FRIENDS OF ENEMIES
JAN 4, 2007 - 6:56PM PDT
Posted by Richard Farson
All posts by this author

With attitudes toward America in practically every part of the world already ranging from distrust to violent hatred, and seeming to worsen by the day, it may seem naive to think that public diplomacy can rescue us. But because the only sure way to protect us from terrorist attacks is to become less a target of their hostility, it is worth trying a different strategy than is now being practiced in our public diplomacy.

Transforming strongly held attitudes, getting those who hate us come to like and respect us, may not be as impossible as it seems. Attitude shifts are... FULL TEXT
 
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