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The Public Diplomacy Blog is intended to stimulate dialog among scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect the views of the USC Center on Public Diplomacy at the Annenberg School.

Posts by Simon Anholt

BONO, PUBLIC DIPLOMACY AND ‘BRAND AFRICA’
MAY 25, 2006 - 5:01PM PDT
Posted by Simon Anholt
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From the May 12, 2006 Dallas Business Journal:

In Dallas for a talk presented by the World Affairs Council of Dallas/Fort Worth, rock star Bono advocated more U.S. aid to Africa as a means of diplomacy and preventing terrorism. "Public diplomacy at its core is really about branding," the U2 singer said. "But the American brand isn't at its shiniest. The neon is crackling." ... At the Genesis Women's Shelter's annual Mother's Day Luncheon, former President George H.W. Bush was knocked out by a spirited invocation delivered by the Rev. Dr. Sheron Patterson of Highland Hills Methodist Church. "I might... FULL TEXT

PUBLIC DIPLOMACY AND BRAND IMAGE
APR 7, 2006 - 6:11PM PDT
Posted by Simon Anholt
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The critical success factor for any government's public diplomacy function is whether its connection to policy making is one-way or two-way.

If the purpose of "PD" is simply to promote government policies, it is likely to be superfluous or futile, depending on the good name of the country or its government at that particular time: if the country is in favor, then unless the policy is patently wrong-headed, it is likely to be well-received and simply needs to be communicated. Little art or skill are required to do this. If on the other hand the country is not in favor,... FULL TEXT
 
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