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COURSE STRUCTURE
Each day of the Institute will consist of two sessions:
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Breakfast
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9:00 AM – 9:30 AM
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Morning Session
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9:30 AM – 12:30 PM
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Lunch
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2:30 PM – 2:00 PM
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Afternoon Session
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2:00 PM – 5:00 PM
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Dinner
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5:00 PM – 7:00 PM
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Evening Session
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7:00 PM – 9:00PM
(Twice a week)
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There will be a program Orientation and Welcome Reception on the evening of Sunday, July 20, at 5:00 PM. The Closing Ceremony will take place immediately following the last session on Friday, August 1 which will include dinner, a keynote address and the presentation of certificates. Additionally, there will be social and educational off-site visits as appropriate to augment learning in the classroom.
A Course Reader containing all of the required readings will be available to participants online upon payment of deposit.
OUTLINE OF CLASSES
Opening Session
Part One: Approaching Public Diplomacy
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Definitions and Approaches
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Listening in Public Diplomacy
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International Advocacy
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Cultural Diplomacy
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International Broadcasting
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International Exchange
Part Two: The New Public Diplomacy
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Soft Power
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Nation Branding
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Virtual Worlds and Public Diplomacy
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E-Image & Cyber-Public Diplomacy
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Information Management
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Comparative Perspectives on Public Diplomacy
Part Three: Media Diplomacy
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Models of Media Diplomacy
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Framing Foreign Policy
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"The CNN Effect"
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Media and Conflict Resolution
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Media, Public Opinion and Public Diplomacy
Part Four: The Psychology of Influence
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The Social Science of International Influence
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Persuasion I - Relationships
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Persuasion II - Credibility
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Persuasion III – Logic and Reason
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Compliance Tactics
Part Five: Special Events: Visits and Guest Lectures\
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Corporate Public Diplomacy
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International Public Relations
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Measuring and Interpreting Public Opinion
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Editorial policy: Visit at the LA Times
Special events are subject to change.
Closing Session
USC CERTIFICATE AND RECORD OF STUDIES
Graduates of the Summer Institute will receive an official USC Certificate in Public Diplomacy and a record of studies issued by the University of Southern California.
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