CPD Events http://www.uscpublicdiplomacy.com/index.php/events/ en USC Center on Public Diplomacy Copyright 2009 2009-04-22T00:00:00-08:00 The USC Center on Public Diplomacy at the Annenberg School and the Norman Lear Center were proud to host a workshop on Celebrity Diplomacy, which explored the intersecting themes of the UN celebrity programs, the "soft power" of Hollywood celebrities, and public diplomacy. The workshop commenced with a panel discussion on the effectiveness and value of celebrity diplomacy followed by a roundtable focusing on the role of the agents, advisers and administrators who work with and advise celebrities behind the scenes. The discussion addressed the limits and opportunities, as well as the impact on careers and the causes for which celebrities work dealing with important international political and humanitarian issues. Workshop Program 10:00-10:10 Welcome: Geoffrey Wiseman, Director, USC Center on Public Diplomacy 10:10-11:10 Panel Discussion: The Effectiveness and Value of Celebrity Diplomacy Moderator: Chris Smith, Clinical Assistant Professor, USC Annenberg School for Communication Panelists: • Andrew Cooper, CPD Fulbright Visitng Research Chair in Public Diplomacy and author of Celebrity Diplomacy • Douglas Kellner, George F. Kneller Philosophy of Education Chair, UCLA and author of Media Spectacle and the Crisis of Democracy 11:20-12:45 Roundtable: How Insiders View the Issues Facing Celebrity Diplomacy Moderator: Martin Kaplan, Director, Norman Lear Center Panelists: • Donna Bojarsky, Director, Foreign Policy Roundtable • Eric Falt, Director, Outreach Division, UN Department of Public Information • Rene Jones, Director, UTA Foundation • Rob Long, writer and producer To read the Variety article written on the workshop, "Celebrity Diplomats: Results, Please..." click here. Here is a video of the Celebrity Diplomacy Workshop: Photos of the event: CPD Workshop: Celebrity Diplomacy http://uscpublicdiplomacy.com/index.php/events/events_detail/5496/ http://uscpublicdiplomacy.com/index.php/events/events_detail/5496/ Norman Lear Center were proud to host a workshop on Celebrity Diplomacy, which explored the intersecting themes of the UN celebrity programs, the "soft power" of Hollywood celebrities, and public diplomacy. The workshop commenced with a panel discussion on the effectiveness and value of celebrity diplomacy followed by a roundtable focusing on the role of the agents, advisers and administrators who work with and advise celebrities behind the scenes. The discussion addressed the limits and opportunities, as well as the impact on careers and the causes for which celebrities work dealing with important international political and humanitarian issues.

Workshop Program

10:00-10:10
Welcome: Geoffrey Wiseman, Director, USC Center on Public Diplomacy

10:10-11:10
Panel Discussion: The Effectiveness and Value of Celebrity Diplomacy
Moderator: Chris Smith, Clinical Assistant Professor, USC Annenberg School for Communication
Panelists:
• Andrew Cooper, CPD Fulbright Visitng Research Chair in Public Diplomacy and author of Celebrity Diplomacy
• Douglas Kellner, George F. Kneller Philosophy of Education Chair, UCLA and author of Media Spectacle and the Crisis of Democracy

11:20-12:45
Roundtable: How Insiders View the Issues Facing Celebrity Diplomacy
Moderator: Martin Kaplan, Director, Norman Lear Center
Panelists:
• Donna Bojarsky, Director, Foreign Policy Roundtable
• Eric Falt, Director, Outreach Division, UN Department of Public Information
• Rene Jones, Director, UTA Foundation
• Rob Long, writer and producer


To read the Variety article written on the workshop, "Celebrity Diplomats: Results, Please..." click here.

Here is a video of the Celebrity Diplomacy Workshop:




Photos of the event:

]]> 2009-04-21T23:00:00-08:00 The USC Center on Public Diplomacy at the Annenberg School was proud to host a reception celebrating the launch of PD Magazine, the first student-run magazine devoted exclusively to public diplomacy issues, in Washington, D.C. The reception was held at the USC Washington D.C. Center located at: USC Washington, D.C. Center 701 Pennsylvania Avenue, N.W., Suite 540 Washington, D.C. 20004 (Metro: Archives - Navy Memorial (Green & Yellow Lines)) The inaugural issue, themed "New President. New Public Diplomacy?", features articles from Benjamin Barber, Nicholas Cull, Kristin Lord of the Brookings Institution and Helle Dale of the Heritage Foundation. It also features interviews with Former Under Secretary of State for Public Diplomacy James Glassman, USAID Director of Public Diplomacy for Middle Eastern and Middle East Partnership Initiative Affairs Walid Maalouf, Andy Pryce of the British Embassy in Washington, DC and Ambassador Edward Djerejian. About PD Magazine PD is a publication of the Association of Public Diplomacy Scholars at the University of Southern California, with support from the USC Center on Public Diplomacy and the USC School of International Relations. Its unique mission is to provide a common forum for the views of both scholars and practitioners from around the globe, in order to explore key concepts in the study and practice of public diplomacy. PD is published bi-annually, with an accompanying web magazine. PD Magazine Launch Reception http://uscpublicdiplomacy.com/index.php/events/events_detail/5636/ http://uscpublicdiplomacy.com/index.php/events/events_detail/5636/ PD Magazine, the first student-run magazine devoted exclusively to public diplomacy issues, in Washington, D.C. The reception was held at the USC Washington D.C. Center located at:

USC Washington, D.C. Center
701 Pennsylvania Avenue, N.W., Suite 540
Washington, D.C. 20004
(Metro: Archives - Navy Memorial (Green & Yellow Lines))

The inaugural issue, themed "New President. New Public Diplomacy?", features articles from Benjamin Barber, Nicholas Cull, Kristin Lord of the Brookings Institution and Helle Dale of the Heritage Foundation. It also features interviews with Former Under Secretary of State for Public Diplomacy James Glassman, USAID Director of Public Diplomacy for Middle Eastern and Middle East Partnership Initiative Affairs Walid Maalouf, Andy Pryce of the British Embassy in Washington, DC and Ambassador Edward Djerejian.



About PD Magazine

PD is a publication of the Association of Public Diplomacy Scholars at the University of Southern California, with support from the USC Center on Public Diplomacy and the USC School of International Relations.

Its unique mission is to provide a common forum for the views of both scholars and practitioners from around the globe, in order to explore key concepts in the study and practice of public diplomacy. PD is published bi-annually, with an accompanying web magazine.



]]> 2009-03-18T03:00:00-08:00 On March 10, 2009 The USC Center on Public Diplomacy proudly hosted Dr. Shashi Tharoor, Chairman of Dubai-based Afras Ventures and former Under-Secretary-General of the United Nations, as part of the Center's Distinguished Speaker Series on the Public Diplomacy of the Emerging Great Powers. Based on his recent book The Elephant, the Tiger, and the Cell Phone, Dr. Tharoor discussed India's rise to world leadership and how India represents itself to the world through public diplomacy. Copies of The Elephant, the Tiger and the Cell Phone were made available for purchase at a reception following the event and sold out quickly. About Shashi Tharoor Dr. Shashi Tharoor was the official candidate of India for the succession to UN Secretary-General Kofi Annan in 2006, and came a close second out of seven contenders in the race. His career began in 1978, when he joined the staff of the United Nations High Commissioner for Refugees (UNHCR) in Geneva, and included key responsibilities in peace-keeping after the Cold War and as a senior adviser to the Secretary-General, as well as the United Nations Under-Secretary-General for Communications and Public Information. About the CPD Distinguished Speaker Series In 2008, the USC Center on Public Diplomacy launched the CPD Distinguished Speaker Series to bring leading experts in regional public diplomacy to USC to discuss the current state and future of public diplomacy. CPD Distinguished Speaker Series: The Public Diplomacy of the Emerging Great Powers http://uscpublicdiplomacy.com/index.php/events/events_detail/5564/ http://uscpublicdiplomacy.com/index.php/events/events_detail/5564/ On March 10, 2009 The USC Center on Public Diplomacy proudly hosted Dr. Shashi Tharoor, Chairman of Dubai-based Afras Ventures and former Under-Secretary-General of the United Nations, as part of the Center's Distinguished Speaker Series on the Public Diplomacy of the Emerging Great Powers. Based on his recent book The Elephant, the Tiger, and the Cell Phone, Dr. Tharoor discussed India's rise to world leadership and how India represents itself to the world through public diplomacy. Copies of The Elephant, the Tiger and the Cell Phone were made available for purchase at a reception following the event and sold out quickly.




About Shashi Tharoor

Dr. Shashi Tharoor was the official candidate of India for the succession to UN Secretary-General Kofi Annan in 2006, and came a close second out of seven contenders in the race. His career began in 1978, when he joined the staff of the United Nations High Commissioner for Refugees (UNHCR) in Geneva, and included key responsibilities in peace-keeping after the Cold War and as a senior adviser to the Secretary-General, as well as the United Nations Under-Secretary-General for Communications and Public Information.



About the CPD Distinguished Speaker Series

In 2008, the USC Center on Public Diplomacy launched the CPD Distinguished Speaker Series to bring leading experts in regional public diplomacy to USC to discuss the current state and future of public diplomacy.

]]> 2009-03-11T01:00:00-08:00 The Association of Public Diplomacy Scholars (APDS) and the USC Center on Public Diplomacy were proud to host a reception celebrating the launch of PD Magazine, the world's first magazine focused on public diplomacy issues. The inaugural issue, themed "New President. New Public Diplomacy?", features articles from Benjamin Barber, Nicholas Cull, Kristin Lord of the Brookings Institution and Helle Dale of the Heritage Foundation. It also features interviews with Former Under Secretary of State for Public Diplomacy James Glassman, USAID Director of Public Diplomacy for Middle Eastern and Middle East Partnership Initiative Affairs Walid Maalouf, Andy Pryce of the British Embassy in Washington, DC and Ambassador Edward Djerejian. About PD Magazine PD is a publication of the Association of Public Diplomacy Scholars at the University of Southern California, with support from the USC Center on Public Diplomacy and the USC School of International Relations. Its unique mission is to provide a common forum for the views of both scholars and practitioners from around the globe, in order to explore key concepts in the study and practice of public diplomacy. PD is published bi-annually, with an accompanying web magazine. PD Magazine Launch Reception http://uscpublicdiplomacy.com/index.php/events/events_detail/5408/ http://uscpublicdiplomacy.com/index.php/events/events_detail/5408/ PD Magazine, the world's first magazine focused on public diplomacy issues.

The inaugural issue, themed "New President. New Public Diplomacy?", features articles from Benjamin Barber, Nicholas Cull, Kristin Lord of the Brookings Institution and Helle Dale of the Heritage Foundation. It also features interviews with Former Under Secretary of State for Public Diplomacy James Glassman, USAID Director of Public Diplomacy for Middle Eastern and Middle East Partnership Initiative Affairs Walid Maalouf, Andy Pryce of the British Embassy in Washington, DC and Ambassador Edward Djerejian.



About PD Magazine

PD is a publication of the Association of Public Diplomacy Scholars at the University of Southern California, with support from the USC Center on Public Diplomacy and the USC School of International Relations.

Its unique mission is to provide a common forum for the views of both scholars and practitioners from around the globe, in order to explore key concepts in the study and practice of public diplomacy. PD is published bi-annually, with an accompanying web magazine. ]]> 2009-02-17T23:00:00-08:00 The USC Center on Public Diplomacy, the USC Center for International Studies and the USC US-China Institute hosted the symposium on the 2008 Beijing Olympic Games: "Public Diplomacy Triumph or Public Relations Spectacle?" The symposium brought together scholars and practitioners to share research insights on China's public diplomacy strategies and the impact of these games on perceptions of China's soft power resources and global attitudes towards a rising China. Click here to read CPD Fellow, Professor Monroe Price's Reflection on the 2008 Beijing Olympic Games as a Media Event. Click here to read an Annenberg News article on the conference. See below for biographies and video footage of the Symposium. Symposium Schedule included: Welcome: Geoffrey Wiseman, Director, USC Center on Public Diplomacy Panel 1: China’s International Goals for the Olympics Chair: Pat James, Director, USC Center for International Studies Panelists: • Xu Xin, Acting Director, China & Asia-Pacific Studies, Cornell University • Jeffrey Wasserstrom, Professor of History, UC Irvine • Shen Dingli, Deputy Director and Professor, Center for American Studies, Fudan University • Discussant: Daniel Lynch, Associate Professsor, USC School of International Relations 11:00-12:30 Panel 2: The Domestic Political Ramifications of the Beijing Olympic Games Chair and Discussant: Stanley Rosen, Professor of Political Science, USC Panelists: • Susan Brownell, Professor and Chair, Department of Anthropology, University of Missouri, St. Louis • Jian Wang, Associate Professor, Annenberg School for Communication, USC 12:45-2:00 Luncheon and Keynote Speeches Introductory Remarks: Barry Sanders, Chairman, Southern California Committee for the Olympic Games Speakers: • Janet Evans, 4-time Olympic Gold Medalist, US Women’s Swim Team and USC Annenberg Alumna • Larsen Jensen, Bronze Medalist, US Men’s Swim Team, Beijing Olympics; Silver Medalist, Athens Olympics 2:15-3:45 Panel 3: The Economic Significance of the Beijing Olympic Games Chair: Clay Dube, Associate Director, USC US-China Institute Panelists: • Jeffrey G. Owen, Visiting Assistant Professor, Dept. of Economics and Management, Gustavus Adolphus College • Kelly C. Crabb, International Counsel, Beijing Olympic Organizing Committee • Discussant: Chen Baizhu, Associate Professor of Clinical Finance and Business Economics, USC Marshall School of Business 4:00-5:30 Panel 4: The Role of the Media in the Beijing Olympic Games Chair and Discussant: Dan Durbin, Associate Professor of Communication, USC Panelists: • Barbara Walkosz, Associate Professor of Communication, University of Colorado Denver • Jian Wang, Associate Professor, Annenberg School for Communication, USC Closing Remarks Monroe Price, Annenberg School for Communication, University of Pennsylvania 5:45-7:00 Reception University Club University of Southern California Panelists: Susan Brownell Susan Brownell heads the Department of Anthropology and Languages at the University of Missouri-St. Louis. Her first book, Training the Body for China, was based on her experiences as a member of the Beijing University track and field team in 1985-86, when she won a gold medal in the 1986 Chinese National College Games. Her most recent book, Beijing's Games: What the Olympics Mean to China, provides the historical and cultural context for the 2008 Beijing Olympics. She was the translator of the biography of China's senior sports diplomat and member of the International Olympic Committee (IOC), He Zhenliang and China's Olympic Dream. In 2007-08 she was a Fulbright Scholar at the Beijing Sport University. She collaborated with the Beijing City government on Olympic education programs in primary and middle schools, and was recently named a "capital city advanced Olympic individual" for her contributions. In the lead-up to the Games she was interviewed by nearly 100 journalists from more than 20 countries. Click here to view Susan Brownell's presentation Baizhu Chen Baizhu Chen was educated at Fudan University and the University of Rochester. He is an economist and teaches finance and business in the USC Marshall School of Business. He heads the USC/Shanghai Jiaotong Global Executive MBA program in Shanghai and is a member of the USC U.S.-China Institute executive committee. Chen has published many articles on the political economy of growth, private investment, foreign currency markets, China’s financial markets, and monetary policy. His current research projects include these topics and Chinese savings patterns. Click here to view Baizhu Chen's presentation Kelly C. Crabb Kelly Crabb's is a partner at Morrison & Foerster, the international counsel for the Beijing Olympics Organizing Committee. He previously served as counsel for the Salt Lake Winter Olympics. He has extensive experience in Asia, Oceania, Europe, and Latin America. He is especially well-versed in handling broadcasting and other media rights. His responsibilities included overseeing contracts for licensed goods and working to curtail intellectual piracy. In addition to Olympics projects, Crabb has extensive experience in content rights acquisition and licensing; motion picture, television, Internet and other content production, financing, distribution and exhibition; music business contracts; commercial endorsements and advertising; live entertainment, sporting events and legitimate stage productions; and corporate mergers and acquisitions and joint venture transactions. His book, The Movie Business, was published by Simon & Schuster. Click here to view Kelly Crabb's presentation Shen Dingli Shen Dingli earned his doctorate in physics and was a postdoctoral fellow at Princeton University. He is a professor of international relations at Shanghai’s Fudan University. He directs the university’s Center for American Studies and is and executive dean of the university’s Institute of International Studies. He is the co-founder and director of China's first non-government-based Program on Arms Control and Regional Security, at Fudan University. Prof. Shen teaches courses on nonproliferation and international security, and China’s foreign policy and carries out research on China-US security matters and nuclear ties, regional security and nonproliferation issues, and Chinese and American foreign and defense policies. He is a member of the USCI board of scholars and publishes widely. Click here to view Shen Dingli's presentation Clayton Dube Clayton Dube teaches history and is the associate director of the USC U.S.-China Institute. He chaired the panel on the economic impact of the Beijing Games. Dan Durbin Dan Durbin teaches in the USC Annenberg School of Communication and is a specialist on sports and the media. He chaired the panel on the role played by the press in the run up to and during the Olympics. Janet Evans Four-time Olympic gold medalist, Janet Evans is recognized as the best female distance swimmer in United States history. In addition to her gold medals, she held six American records, three world records, 45 national titles, 17 international titles, and five NCAA titles. Evans’s records have been difficult to beat, one of her world records still stands. She won medals at the 1988 and 1992 Olympics and also represented the United States at the Atlanta Games in 1996, serving as one of the final torch carriers. Evans is also a member of the Trojan family, having studied here. Each July, USC hosts the Janet Evans Invitational, a major swim meet. Click here to view Janet Evans' presentation Patrick James Patrick James is professor of international relations and directs the USC Center for International Studies. He chaired the panel on the international impact of the Beijing Olympics. Larsen Jensen Larsen Jensen is also a USC graduate. As a swimmer, he distinguished himself in the freestyle. He earned a silver medal in the 2004 Athens Olympics and a bronze medal in Beijing. NBC’s interview with Jensen, now a soldier, is available here. Click here to view Larsen Jensen's presentation Daniel Lynch Dan Lynch teaches in the USC School of International Relations and is a member of the USC U.S.-China Institute executive committee. He’s the author of two books, Rising China and Asian Democratization: Socialization to Global Culture (2006) and After the Propaganda State: Media, Politics, and “Thought Work” (1999). He publishes extensively in academic journals and also in popular publications such as the Far Eastern Economic Review. Lynch is currently researching how Chinese political and intellectual elites expect China will, or should, change in the years leading up to about 2030. He is focusing on five interrelated issue-areas: domestic political processes and institutions; comprehensive national power and its implications for the country's role(s) in world politics; Party-state defense of cultural integrity and national identity under conditions of deepening globalization; development and diffusion of potentially transformative new technologies; and prospects for achieving sustainable development. Click here to view Daniel Lynch's presentation Jeffrey Owens Jeff Owens teaches economics and economic history at Gustavus Adolpus College. His research and publications include work on returns to public investment in stadiums and sporting events. Among the most influential of these works is “Estimating the Cost and Benefit of Hosting Olympic Games: What Can Beijing Expect from its 2008 Games?” in The Industrial Geographer, and “Bread or Circus? The Ethics of Economic Impact Studies.” in Enterprising Worlds: A Geographic Perspective on Economics, Environments & Ethic. Click here to view Jeffrey Owens' presentation Monroe E. Price Monroe Price heads the University of Pennsylvania’s Center for Global Communication Studies at the Annenberg School for Communication. In that role he works with a wide transnational network of regulators, scholars, and practitioners in Europe, Africa, Latin America and Asia as well as in the United States. Earlier, Price founded the Programme in Comparative Media Law and Policy at Oxford University and remains a Research Fellow there. He also chairs the Center for Media and Communications Studies at Central European University. Price has served on the President’s Task Force on Telecommunications Policy and the Sloan Commission on Cable Communications (both in the 1970s) and on the Carter-Sagalaev Commission on Radio and Television Policy (in the 1990s). Price has also taught at UCLA, the Cardozo School of Law in New York City, and has visited at Cornell and the University of Sydney among other places. His most recent book Owning the Olympics: Narratives of the New China (co-edited, 2008). Price is a fellow of the USC Center on Public Diplomacy. He contributed a number of Olympics-related entries to the Huffington Post. Click here to view Monroe E. Price's presentation Stanley Rosen Stan Rosen teaches political science at USC and directs the USC East Asian Studies Center. He’s also a member of the USC U.S.-China Institute executive committee. Rosen is co-editor of the journal Chinese Education and Society. He teaches courses on Chinese politics, East Asian societies, Chinese film and film and politics. He has written or edited seven books, the most recent of which are State and Society in 21st-Century China (co-edited, 2004) and Chinese Cinema at a Hundred: Art, Politics and Commerce (co-edited, forthcoming). His current research involves public opinion surveys, higher education reform in China, the Chinese film industry and its overseas prospects, the prospects for Hollywood film in the Chinese market, and value change among Chinese youth. Click here to view Stanley Rosen's presentation Barry Sanders Barry Sanders is Chairman of the Southern California Committee for the Olympic Games. As Chairman, he led the recent effort to bid for the 2016 Olympic Games in Los Angeles. In September 2007 he received the Olympic Spirit Award from the United States Olympic Committee and the William May Garland Award from the Southern California Committee for the Olympic Games. He is also President of the Board of Commissioners of the Recreation and Parks Department of the City of Los Angeles and Chairman of the Los Angeles Parks Foundation. Following the 1992 riots, Sanders co-chaired Rebuild L.A., an effort aimed at improving inner-city conditions and ethnic relations. Sanders teaches about architecture as non-verbal communication and about public diplomacy at UCLA. Sanders recently retired as a partner with Latham & Watkins, where he practiced law for more than 35 years. During that time he headed the firm’s international practices group. He received the 2001 Lerned Hand Award for outstanding leadership in the profession. Sanders continues to be involved with a wide variety of community organizations, including those supporting the arts. Click here to view Barry Sanders' presentation Barbara J. Walkosz Barbara. Walkosz teaches communication studies at the University of Colorado, Denver. Her research and teaching focus on the role of mass media in society, political and civil discourse, and health communication. She has also been examining how China is represented in leading American media outlets and in the emergence of new media in Asia. She co-authored the study “Definition, equivocation, accumulation, and anticipation: America media’s ideological reading of China’s Olympic Games,” which was published in Owning the Olympics: Narratives of the New China(2008). Click here to view Barbara J. Walkosz's presentation Jay Wang Jian "Jay" Wang studies international corporate communication and public diplomacy and teaches public relations at USC Annenberg's School of Journalism. He previously taught at Purdue University and the Chinese University of Hong Kong. He has published extensively on corporate social responsibility practices in emerging economies, Chinese corporate communication, health care branding, and corporate public diplomacy initiatives. He wrote Foreign Advertising in China: Becoming Global, Becoming Local and co-authored China's Window on the World: TV News, Social Knowledge and International Spectacles. He is a member of the USC U.S.-China Institute executive committee. Click here to view Jay Wang's presentation Jeffrey Wasserstrom Jeff Wasserstrom studied at UC Santa Cruz, Harvard, and UC Berkeley. He previously taught at the University of Kentucky, Indiana University, and UC San Diego and is now professor of history at UC Irvine. He is the editor of the Journal of Asia Studies and is the author or editor of nine books. His most recent books are Global Shanghai, 1850-2010: A History in Fragments (author, 2008) and China in 2008: A Year of Great Significance (co-editor, 2009). He has also consulted on two documentary films (most recently, Morning Sun) and he has contributed essays to a number of prominent newspapers and blogs. Wasserstrom is also a founder of and steadfast contributor to The China Beat, one of the liveliest China-corners on the web. Click here to view Jeffrey Wasserstrom's presentation Geoffrey Wiseman Geoffrey Wiseman is a former Australian diplomat who has also worked for the United Nations. He teaches in the USC School of International Relations and directs the USC Center on Public Diplomacy. He opened the conference. Xu Xin Xu Xin teaches in the Department of Government at Cornell University and is associate director of the China and Asia-Pacific Studies (CAPS) program. Prior to joining the faculty at Cornell, Xu Xin headed the the China and the World Program from 2006-07. He was also formerly Associate Professor of International Relations in the Department of International Politics at Peking University in China, and Associate Professor of Asia Pacific Studies at Ritsumeikan Asia Pacific University in Japan. He was also a Visiting Research Fellow at the Japan Institute of International Affairs, an International Fellow at the Charles F. Kettering Foundation in the U.S., and a Postdoctoral Fellow on national security in the John M. Olin Institute for Strategic Studies at Harvard University. His current areas of interest include the Taiwan issue, East Asian security politics, Asian regionalism and multilateralism, and China’s foreign policy. Click here to view Xu Xin's presentation Photos from the 2008 Beijing Olympic Games Symposium Sessions were structured to include presentations followed by discussion with the audience. All sessions were free and open to USC students, staff, and faculty as well as members of the general public. An Issues Brief will be produced shortly after the symposium and will be widely distributed. The 2008 Beijing Olympic Games: Public Diplomacy Triumph or Public Relations Spectacle? http://uscpublicdiplomacy.com/index.php/events/events_detail/4712/ http://uscpublicdiplomacy.com/index.php/events/events_detail/4712/ Asia Pacific
The USC Center on Public Diplomacy, the USC Center for International Studies and the USC US-China Institute hosted the symposium on the 2008 Beijing Olympic Games: "Public Diplomacy Triumph or Public Relations Spectacle?" The symposium brought together scholars and practitioners to share research insights on China's public diplomacy strategies and the impact of these games on perceptions of China's soft power resources and global attitudes towards a rising China.


Click here to read CPD Fellow, Professor Monroe Price's Reflection on the 2008 Beijing Olympic Games as a Media Event.

Click here to read an Annenberg News article on the conference.

See below for biographies and video footage of the Symposium.

Symposium Schedule included:

Welcome: Geoffrey Wiseman, Director, USC Center on Public Diplomacy

Panel 1: China’s International Goals for the Olympics
Chair: Pat James, Director, USC Center for International Studies

Panelists:
• Xu Xin, Acting Director, China & Asia-Pacific Studies, Cornell University
• Jeffrey Wasserstrom, Professor of History, UC Irvine
• Shen Dingli, Deputy Director and Professor, Center for American Studies, Fudan University
• Discussant: Daniel Lynch, Associate Professsor, USC School of International Relations


11:00-12:30 Panel 2: The Domestic Political Ramifications of the Beijing Olympic Games
Chair and Discussant: Stanley Rosen, Professor of Political Science, USC

Panelists:
• Susan Brownell, Professor and Chair, Department of Anthropology, University of Missouri, St. Louis
• Jian Wang, Associate Professor, Annenberg School for Communication, USC

12:45-2:00 Luncheon and Keynote Speeches

Introductory Remarks: Barry Sanders, Chairman, Southern California Committee for the Olympic Games

Speakers:
• Janet Evans, 4-time Olympic Gold Medalist, US Women’s Swim Team and USC Annenberg Alumna
• Larsen Jensen, Bronze Medalist, US Men’s Swim Team, Beijing Olympics; Silver Medalist, Athens Olympics

2:15-3:45 Panel 3: The Economic Significance of the Beijing Olympic Games
Chair: Clay Dube, Associate Director, USC US-China Institute

Panelists:
• Jeffrey G. Owen, Visiting Assistant Professor, Dept. of Economics and Management, Gustavus Adolphus College
• Kelly C. Crabb, International Counsel, Beijing Olympic Organizing Committee
• Discussant: Chen Baizhu, Associate Professor of Clinical Finance and Business Economics, USC Marshall School of Business

4:00-5:30 Panel 4: The Role of the Media in the Beijing Olympic Games
Chair and Discussant: Dan Durbin, Associate Professor of Communication, USC

Panelists:
• Barbara Walkosz, Associate Professor of Communication, University of Colorado Denver
• Jian Wang, Associate Professor, Annenberg School for Communication, USC

Closing Remarks
Monroe Price, Annenberg School for Communication, University of Pennsylvania

5:45-7:00 Reception
University Club
University of Southern California

Panelists:

Susan Brownell

Susan Brownell heads the Department of Anthropology and Languages at the University of Missouri-St. Louis. Her first book, Training the Body for China, was based on her experiences as a member of the Beijing University track and field team in 1985-86, when she won a gold medal in the 1986 Chinese National College Games. Her most recent book, Beijing's Games: What the Olympics Mean to China, provides the historical and cultural context for the 2008 Beijing Olympics. She was the translator of the biography of China's senior sports diplomat and member of the International Olympic Committee (IOC), He Zhenliang and China's Olympic Dream. In 2007-08 she was a Fulbright Scholar at the Beijing Sport University. She collaborated with the Beijing City government on Olympic education programs in primary and middle schools, and was recently named a "capital city advanced Olympic individual" for her contributions. In the lead-up to the Games she was interviewed by nearly 100 journalists from more than 20 countries.

Click here to view Susan Brownell's presentation


Baizhu Chen

Baizhu Chen was educated at Fudan University and the University of Rochester. He is an economist and teaches finance and business in the USC Marshall School of Business. He heads the USC/Shanghai Jiaotong Global Executive MBA program in Shanghai and is a member of the USC U.S.-China Institute executive committee. Chen has published many articles on the political economy of growth, private investment, foreign currency markets, China’s financial markets, and monetary policy. His current research projects include these topics and Chinese savings patterns.

Click here to view Baizhu Chen's presentation


Kelly C. Crabb

Kelly Crabb's is a partner at Morrison & Foerster, the international counsel for the Beijing Olympics Organizing Committee. He previously served as counsel for the Salt Lake Winter Olympics. He has extensive experience in Asia, Oceania, Europe, and Latin America. He is especially well-versed in handling broadcasting and other media rights. His responsibilities included overseeing contracts for licensed goods and working to curtail intellectual piracy. In addition to Olympics projects, Crabb has extensive experience in content rights acquisition and licensing; motion picture, television, Internet and other content production, financing, distribution and exhibition; music business contracts; commercial endorsements and advertising; live entertainment, sporting events and legitimate stage productions; and corporate mergers and acquisitions and joint venture transactions. His book, The Movie Business, was published by Simon & Schuster.

Click here to view Kelly Crabb's presentation


Shen Dingli

Shen Dingli earned his doctorate in physics and was a postdoctoral fellow at Princeton University. He is a professor of international relations at Shanghai’s Fudan University. He directs the university’s Center for American Studies and is and executive dean of the university’s Institute of International Studies. He is the co-founder and director of China's first non-government-based Program on Arms Control and Regional Security, at Fudan University. Prof. Shen teaches courses on nonproliferation and international security, and China’s foreign policy and carries out research on China-US security matters and nuclear ties, regional security and nonproliferation issues, and Chinese and American foreign and defense policies. He is a member of the USCI board of scholars and publishes widely.

Click here to view Shen Dingli's presentation


Clayton Dube

Clayton Dube teaches history and is the associate director of the USC U.S.-China Institute. He chaired the panel on the economic impact of the Beijing Games.


Dan Durbin

Dan Durbin teaches in the USC Annenberg School of Communication and is a specialist on sports and the media. He chaired the panel on the role played by the press in the run up to and during the Olympics.


Janet Evans

Four-time Olympic gold medalist, Janet Evans is recognized as the best female distance swimmer in United States history. In addition to her gold medals, she held six American records, three world records, 45 national titles, 17 international titles, and five NCAA titles. Evans’s records have been difficult to beat, one of her world records still stands. She won medals at the 1988 and 1992 Olympics and also represented the United States at the Atlanta Games in 1996, serving as one of the final torch carriers. Evans is also a member of the Trojan family, having studied here. Each July, USC hosts the Janet Evans Invitational, a major swim meet.

Click here to view Janet Evans' presentation


Patrick James

Patrick James is professor of international relations and directs the USC Center for International Studies. He chaired the panel on the international impact of the Beijing Olympics.



Larsen Jensen

Larsen Jensen is also a USC graduate. As a swimmer, he distinguished himself in the freestyle. He earned a silver medal in the 2004 Athens Olympics and a bronze medal in Beijing. NBC’s interview with Jensen, now a soldier, is available here.

Click here to view Larsen Jensen's presentation


Daniel Lynch

Dan Lynch teaches in the USC School of International Relations and is a member of the USC U.S.-China Institute executive committee. He’s the author of two books, Rising China and Asian Democratization: Socialization to Global Culture (2006) and After the Propaganda State: Media, Politics, and “Thought Work” (1999). He publishes extensively in academic journals and also in popular publications such as the Far Eastern Economic Review. Lynch is currently researching how Chinese political and intellectual elites expect China will, or should, change in the years leading up to about 2030. He is focusing on five interrelated issue-areas: domestic political processes and institutions; comprehensive national power and its implications for the country's role(s) in world politics; Party-state defense of cultural integrity and national identity under conditions of deepening globalization; development and diffusion of potentially transformative new technologies; and prospects for achieving sustainable development.

Click here to view Daniel Lynch's presentation


Jeffrey Owens

Jeff Owens teaches economics and economic history at Gustavus Adolpus College. His research and publications include work on returns to public investment in stadiums and sporting events. Among the most influential of these works is “Estimating the Cost and Benefit of Hosting Olympic Games: What Can Beijing Expect from its 2008 Games?” in The Industrial Geographer, and “Bread or Circus? The Ethics of Economic Impact Studies.” in Enterprising Worlds: A Geographic Perspective on Economics, Environments & Ethic.

Click here to view Jeffrey Owens' presentation


Monroe E. Price

Monroe Price heads the University of Pennsylvania’s Center for Global Communication Studies at the Annenberg School for Communication. In that role he works with a wide transnational network of regulators, scholars, and practitioners in Europe, Africa, Latin America and Asia as well as in the United States. Earlier, Price founded the Programme in Comparative Media Law and Policy at Oxford University and remains a Research Fellow there. He also chairs the Center for Media and Communications Studies at Central European University. Price has served on the President’s Task Force on Telecommunications Policy and the Sloan Commission on Cable Communications (both in the 1970s) and on the Carter-Sagalaev Commission on Radio and Television Policy (in the 1990s). Price has also taught at UCLA, the Cardozo School of Law in New York City, and has visited at Cornell and the University of Sydney among other places. His most recent book Owning the Olympics: Narratives of the New China (co-edited, 2008). Price is a fellow of the USC Center on Public Diplomacy. He contributed a number of Olympics-related entries to the Huffington Post.

Click here to view Monroe E. Price's presentation


Stanley Rosen

Stan Rosen teaches political science at USC and directs the USC East Asian Studies Center. He’s also a member of the USC U.S.-China Institute executive committee. Rosen is co-editor of the journal Chinese Education and Society. He teaches courses on Chinese politics, East Asian societies, Chinese film and film and politics. He has written or edited seven books, the most recent of which are State and Society in 21st-Century China (co-edited, 2004) and Chinese Cinema at a Hundred: Art, Politics and Commerce (co-edited, forthcoming). His current research involves public opinion surveys, higher education reform in China, the Chinese film industry and its overseas prospects, the prospects for Hollywood film in the Chinese market, and value change among Chinese youth.

Click here to view Stanley Rosen's presentation


Barry Sanders

Barry Sanders is Chairman of the Southern California Committee for the Olympic Games. As Chairman, he led the recent effort to bid for the 2016 Olympic Games in Los Angeles. In September 2007 he received the Olympic Spirit Award from the United States Olympic Committee and the William May Garland Award from the Southern California Committee for the Olympic Games. He is also President of the Board of Commissioners of the Recreation and Parks Department of the City of Los Angeles and Chairman of the Los Angeles Parks Foundation. Following the 1992 riots, Sanders co-chaired Rebuild L.A., an effort aimed at improving inner-city conditions and ethnic relations. Sanders teaches about architecture as non-verbal communication and about public diplomacy at UCLA. Sanders recently retired as a partner with Latham & Watkins, where he practiced law for more than 35 years. During that time he headed the firm’s international practices group. He received the 2001 Lerned Hand Award for outstanding leadership in the profession. Sanders continues to be involved with a wide variety of community organizations, including those supporting the arts.

Click here to view Barry Sanders' presentation


Barbara J. Walkosz

Barbara. Walkosz teaches communication studies at the University of Colorado, Denver. Her research and teaching focus on the role of mass media in society, political and civil discourse, and health communication. She has also been examining how China is represented in leading American media outlets and in the emergence of new media in Asia. She co-authored the study “Definition, equivocation, accumulation, and anticipation: America media’s ideological reading of China’s Olympic Games,” which was published in Owning the Olympics: Narratives of the New China(2008).

Click here to view Barbara J. Walkosz's presentation


Jay Wang

Jian "Jay" Wang studies international corporate communication and public diplomacy and teaches public relations at USC Annenberg's School of Journalism. He previously taught at Purdue University and the Chinese University of Hong Kong. He has published extensively on corporate social responsibility practices in emerging economies, Chinese corporate communication, health care branding, and corporate public diplomacy initiatives. He wrote Foreign Advertising in China: Becoming Global, Becoming Local and co-authored China's Window on the World: TV News, Social Knowledge and International Spectacles. He is a member of the USC U.S.-China Institute executive committee.

Click here to view Jay Wang's presentation


Jeffrey Wasserstrom

Jeff Wasserstrom studied at UC Santa Cruz, Harvard, and UC Berkeley. He previously taught at the University of Kentucky, Indiana University, and UC San Diego and is now professor of history at UC Irvine. He is the editor of the Journal of Asia Studies and is the author or editor of nine books. His most recent books are Global Shanghai, 1850-2010: A History in Fragments (author, 2008) and China in 2008: A Year of Great Significance (co-editor, 2009). He has also consulted on two documentary films (most recently, Morning Sun) and he has contributed essays to a number of prominent newspapers and blogs. Wasserstrom is also a founder of and steadfast contributor to The China Beat, one of the liveliest China-corners on the web.

Click here to view Jeffrey Wasserstrom's presentation


Geoffrey Wiseman

Geoffrey Wiseman is a former Australian diplomat who has also worked for the United Nations. He teaches in the USC School of International Relations and directs the USC Center on Public Diplomacy. He opened the conference.


Xu Xin

Xu Xin teaches in the Department of Government at Cornell University and is associate director of the China and Asia-Pacific Studies (CAPS) program. Prior to joining the faculty at Cornell, Xu Xin headed the the China and the World Program from 2006-07. He was also formerly Associate Professor of International Relations in the Department of International Politics at Peking University in China, and Associate Professor of Asia Pacific Studies at Ritsumeikan Asia Pacific University in Japan. He was also a Visiting Research Fellow at the Japan Institute of International Affairs, an International Fellow at the Charles F. Kettering Foundation in the U.S., and a Postdoctoral Fellow on national security in the John M. Olin Institute for Strategic Studies at Harvard University. His current areas of interest include the Taiwan issue, East Asian security politics, Asian regionalism and multilateralism, and China’s foreign policy.

Click here to view Xu Xin's presentation


Photos from the 2008 Beijing Olympic Games Symposium




Sessions were structured to include presentations followed by discussion with the audience.

All sessions were free and open to USC students, staff, and faculty as well as members of the general public.

An Issues Brief will be produced shortly after the symposium and will be widely distributed.


]]> 2009-01-30T16:00:00-08:00 The USC Center on Public Diplomacy was proud to host Ernest J. Wilson III, Dean of the USC Annenberg School for Communication, for a presentation on "Rebooting America's Image in the World." Dean Wilson recently returned from Washington, D.C. where he served on the Presidential Transition Team for President-Elect Barack Obama. As part of the presidential transition, Dean Wilson led a team reviewing America's international broadcasting services, including the Voice of America and the Broadcasting Board of Governors, and advised the transition team working with the U.S. Department of State on public diplomacy issues. Dean Wilson discussed his experiences serving on the Presidential Transition Team and offered his assessment of the limits and potential for public diplomacy under the new administration as it seeks to re-cast America's image abroad. For CPD's summary of the event click here. For USC Annenberg press about Dean Wilson's work on Obama's transition team, click here. Listen to this event : Download .mp3 Photos from the event Watch this event below; Re-booting America’s Image in the World http://uscpublicdiplomacy.com/index.php/events/events_detail/5056/ http://uscpublicdiplomacy.com/index.php/events/events_detail/5056/ The USC Center on Public Diplomacy was proud to host Ernest J. Wilson III, Dean of the USC Annenberg School for Communication, for a presentation on "Rebooting America's Image in the World." Dean Wilson recently returned from Washington, D.C. where he served on the Presidential Transition Team for President-Elect Barack Obama. As part of the presidential transition, Dean Wilson led a team reviewing America's international broadcasting services, including the Voice of America and the Broadcasting Board of Governors, and advised the transition team working with the U.S. Department of State on public diplomacy issues. Dean Wilson discussed his experiences serving on the Presidential Transition Team and offered his assessment of the limits and potential for public diplomacy under the new administration as it seeks to re-cast America's image abroad.

For CPD's summary of the event click here.

For USC Annenberg press about Dean Wilson's work on Obama's transition team, click here.



Listen to this event :


Download .mp3


Photos from the event







Watch this event below;




]]> 2009-01-22T20:00:00-08:00 The USC Center on Public Diplomacy welcomed contributors to The Routledge Handbook of Public Diplomacy to USC for a discussion on this major new publication, published in association with the USC Center on Public Diplomacy at the Annenberg School. Guest speakers included: Nancy Snow - CPD Senior Fellow and Associate Professor of Public Diplomacy - SI Newhouse School of Public Communications, Syracuse University Robert H. Gass - Professor of Human Communication Studies - California State University, Fullerton Matthew Armstrong - MPD Graduate, Analyst and publisher of the Mountainrunner blog The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. For more information about the publication click HERE Reviews: "Snow, Taylor and a distinguished group of scholars have produced the definitive sourcebook on one of the most important subjects of our time. This collection offers a highly readable and comprehensive look at how the U.S. has veered off course in the battle for the hearts and minds of much of the world. This is a must read for students and scholars, and should be placed in the hands of the policymakers who inherit the challenge of restoring the public image and credibility of this wayward superpower." --Lance Bennett, Professor of Political Science & Ruddick C. Lawrence Professor of Communication, Director, Center for Communication and Civic Engagement, University of Washington "Since 9/11 public diplomacy has emerged as a critical, but little understood, component of foreign policy. This Handbook explains what it is, what it isn’t, who does it well, and who doesn’t. In short, it is essential to understanding how countries present themselves to the world." --Ambassador Cynthia P. Schneider, PhD, Distinguished Fellow in the Practice of Diplomacy, Georgetown University, Senior Non Resident Fellow, Brookings Institution “Routledge Handbook of Public Diplomacy” Roundtable Book Discussion with Contributors http://uscpublicdiplomacy.com/index.php/events/events_detail/4778/ http://uscpublicdiplomacy.com/index.php/events/events_detail/4778/ The Routledge Handbook of Public Diplomacy to USC for a discussion on this major new publication, published in association with the USC Center on Public Diplomacy at the Annenberg School.

Guest speakers included:

Nancy Snow - CPD Senior Fellow and Associate Professor of Public Diplomacy - SI Newhouse School of Public Communications, Syracuse University

Robert H. Gass - Professor of Human Communication Studies - California State University, Fullerton

Matthew Armstrong - MPD Graduate, Analyst and publisher of the Mountainrunner blog


The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.

For more information about the publication click HERE

Reviews:

"Snow, Taylor and a distinguished group of scholars have produced the definitive sourcebook on one of the most important subjects of our time. This collection offers a highly readable and comprehensive look at how the U.S. has veered off course in the battle for the hearts and minds of much of the world. This is a must read for students and scholars, and should be placed in the hands of the policymakers who inherit the challenge of restoring the public image and credibility of this wayward superpower."
--Lance Bennett, Professor of Political Science & Ruddick C. Lawrence Professor of Communication, Director, Center for Communication and Civic Engagement, University of Washington

"Since 9/11 public diplomacy has emerged as a critical, but little understood, component of foreign policy. This Handbook explains what it is, what it isn’t, who does it well, and who doesn’t. In short, it is essential to understanding how countries present themselves to the world."
--Ambassador Cynthia P. Schneider, PhD, Distinguished Fellow in the Practice of Diplomacy, Georgetown University, Senior Non Resident Fellow, Brookings Institution
]]> 2008-11-20T23:30:00-08:00 The USC Center on Public Diplomacy hosted Paulo Sotero, Director of the Brazil Institute of the Woodrow Wilson Center, as part of the Center's Distinguished Speaker Series on the Public Diplomacy of the Emerging Great Powers. About Paulo Sotero Paulo Sotero is the director of the Brazil Institute of the Woodrow Wilson Center. For the last seventeen years, Paulo was the Washington correspondent for Estado de S.Paulo, a leading Brazilian daily newspaper. He has also been a regular commentator and analyst for the BBC radio Portuguese language service, Radio France Internationale, and Radio Eldorado, in Brazil. Since 2003 he has been an adjunct lecturer at Georgetown University both in the Department of Spanish and Portuguese and in the Center for Latin American Studies of the Edmund A. Walsh School of Foreign Service. A native of the state of São Paulo, Sotero started his career in journalism at Veja weekly magazine in 1968 and held positions as staff reporter in Recife, stringer in Paris, full-time correspondent in Lisbon, assistant editor for Latin American in São Paulo, and correspondent assigned to cover the Palácio do Planalto, the Brazilian President's office, in Brasília. Sotero is a frequent lecturer on Brazilian and Latin American affairs at U.S. universities and think tanks, and has appeared on national radio and television news programs. In addition to his work for Estado, he has contributed to newspapers, magazines and journals in Brazil, the United States, Canada, and Mexico. In 1987, Sotero received the Maria Moors Cabot Award Special Citation from the Graduate School of Journalism, Columbia University. He is also the recipient of the 1993 Distinguished Visiting Lecturer award from the Foreign Service Institute of the U.S. State Department. In Brazil, he was awarded the 1978 Prêmio Abril de Reportagem for a Veja cover story on Paraguay and for an investigative report on the assassination of Chilean general Carlos Prats in Buenos Aires. Mr. Sotero is a 1971 alumnus of the Inter-American Universities Association Summer School Program at Harvard University. He is a member of the Grupo de Conjuntura Internacional, a forum of discussion of Brazilian foreign and trade policies at the University of São Paulo, and the Fernando Braudel Institute of World Economics, also based in São Paulo. Photos from the event About the CPD Distinguished Speaker Series In 2008, the USC Center on Public Diplomacy launched the CPD Distinguished Speaker Series to bring leading experts in regional public diplomacy to USC to discuss the current state and future of public diplomacy. If you missed the event, check it out below; Paulo Sotero: Brazil http://uscpublicdiplomacy.com/index.php/events/events_detail/4607/ http://uscpublicdiplomacy.com/index.php/events/events_detail/4607/ Americas Distinguished Speaker Series on the Public Diplomacy of the Emerging Great Powers.


About Paulo Sotero

Paulo Sotero is the director of the Brazil Institute of the Woodrow Wilson Center. For the last seventeen years, Paulo was the Washington correspondent for Estado de S.Paulo, a leading Brazilian daily newspaper. He has also been a regular commentator and analyst for the BBC radio Portuguese language service, Radio France Internationale, and Radio Eldorado, in Brazil. Since 2003 he has been an adjunct lecturer at Georgetown University both in the Department of Spanish and Portuguese and in the Center for Latin American Studies of the Edmund A. Walsh School of Foreign Service.

A native of the state of São Paulo, Sotero started his career in journalism at Veja weekly magazine in 1968 and held positions as staff reporter in Recife, stringer in Paris, full-time correspondent in Lisbon, assistant editor for Latin American in São Paulo, and correspondent assigned to cover the Palácio do Planalto, the Brazilian President's office, in Brasília.

Sotero is a frequent lecturer on Brazilian and Latin American affairs at U.S. universities and think tanks, and has appeared on national radio and television news programs. In addition to his work for Estado, he has contributed to newspapers, magazines and journals in Brazil, the United States, Canada, and Mexico.

In 1987, Sotero received the Maria Moors Cabot Award Special Citation from the Graduate School of Journalism, Columbia University. He is also the recipient of the 1993 Distinguished Visiting Lecturer award from the Foreign Service Institute of the U.S. State Department. In Brazil, he was awarded the 1978 Prêmio Abril de Reportagem for a Veja cover story on Paraguay and for an investigative report on the assassination of Chilean general Carlos Prats in Buenos Aires. Mr. Sotero is a 1971 alumnus of the Inter-American Universities Association Summer School Program at Harvard University. He is a member of the Grupo de Conjuntura Internacional, a forum of discussion of Brazilian foreign and trade policies at the University of São Paulo, and the Fernando Braudel Institute of World Economics, also based in São Paulo.



Photos from the event




About the CPD Distinguished Speaker Series

In 2008, the USC Center on Public Diplomacy launched the CPD Distinguished Speaker Series to bring leading experts in regional public diplomacy to USC to discuss the current state and future of public diplomacy.



If you missed the event, check it out below;


]]> 2008-11-11T23:00:00-08:00 On Tuesday, October 21st The Center on Public Diplomacy hosted an exciting roundtable book discussion with CPD faculty fellow Nicholas Cull about his most recent critically acclaimed publication, "The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945-1989". Praised as "the definitive history of US public diplomacy" by Kristen M. Lord, Foreign Policy Fellow at the Brookings Institution's Saban Center for Middle East Policy, Cull hopes that this book will, "fill in some of the blanks in the history of U.S. public diplomacy and help prevent the repetition of some of the mistakes of the past.” He continues, “my research shows that public diplomacy is a crucial element of foreign policy, but America’s approach has been consistently flawed by in-fighting, a lack of connection to policymaking and a marked aversion to listening.” Basing his approach on more than a hundred interviews and scores of newly declassified documents, Cull details the need for a new, concerted effort in the field of public diplomacy if the United States is to be a continuing player on the international diplomatic stage. From Cambridge University Press: Published at a time when the U.S. government’s public diplomacy is in crisis, this book provides an exhaustive account of how it used to be done. The United States Information Agency was created in 1953 to “tell America’s story to the world” and, by engaging with the world through international information, broadcasting, culture and exchange programs, became an essential element of American foreign policy during the Cold War. Based on newly declassified archives and more than 100 interviews with veterans of public diplomacy, from the Truman administration to the fall of the Berlin Wall, Nicholas J. Cull relates both the achievements and the endemic flaws of American public diplomacy in this period. Major topics include the process by which the Truman and Eisenhower administrations built a massive overseas propaganda operation; the struggle of the Voice of America radio to base its output on journalistic truth; the challenge of presenting Civil Rights, the Vietnam War, and Watergate to the world; and the climactic confrontation with the Soviet Union in the 1980s. This study offers remarkable and new insights into the Cold War era. From The Wall Street Journal: Nicholas Cull's comprehensive history of USIA begins by clarifying what is meant by "public diplomacy." This is a great service, because since 9/11 every committee, think tank, advisory board and broom closet in Washington has published a report on the topic, and while some are less eye-glazing than others, none cuts through the semantic muddle as deftly as Mr. Cull. To read the book review, click here. The Cold War and the United States Information Agency http://uscpublicdiplomacy.com/index.php/events/events_detail/4722/ http://uscpublicdiplomacy.com/index.php/events/events_detail/4722/ CPD faculty fellow Nicholas Cull about his most recent critically acclaimed publication, "The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945-1989".




Praised as "the definitive history of US public diplomacy" by Kristen M. Lord, Foreign Policy Fellow at the Brookings Institution's Saban Center for Middle East Policy, Cull hopes that this book will, "fill in some of the blanks in the history of U.S. public diplomacy and help prevent the repetition of some of the mistakes of the past.” He continues, “my research shows that public diplomacy is a crucial element of foreign policy, but America’s approach has been consistently flawed by in-fighting, a lack of connection to policymaking and a marked aversion to listening.” Basing his approach on more than a hundred interviews and scores of newly declassified documents, Cull details the need for a new, concerted effort in the field of public diplomacy if the United States is to be a continuing player on the international diplomatic stage.

From Cambridge University Press:
Published at a time when the U.S. government’s public diplomacy is in crisis, this book provides an exhaustive account of how it used to be done. The United States Information Agency was created in 1953 to “tell America’s story to the world” and, by engaging with the world through international information, broadcasting, culture and exchange programs, became an essential element of American foreign policy during the Cold War. Based on newly declassified archives and more than 100 interviews with veterans of public diplomacy, from the Truman administration to the fall of the Berlin Wall, Nicholas J. Cull relates both the achievements and the endemic flaws of American public diplomacy in this period. Major topics include the process by which the Truman and Eisenhower administrations built a massive overseas propaganda operation; the struggle of the Voice of America radio to base its output on journalistic truth; the challenge of presenting Civil Rights, the Vietnam War, and Watergate to the world; and the climactic confrontation with the Soviet Union in the 1980s. This study offers remarkable and new insights into the Cold War era.


From The Wall Street Journal:
Nicholas Cull's comprehensive history of USIA begins by clarifying what is meant by "public diplomacy." This is a great service, because since 9/11 every committee, think tank, advisory board and broom closet in Washington has published a report on the topic, and while some are less eye-glazing than others, none cuts through the semantic muddle as deftly as Mr. Cull.

To read the book review, click here.
]]> 2008-10-21T16:43:00-08:00 The USC Center on Public Diplomacy held its 2008 Summer Institute in Advanced Public Diplomacy from July 20 to August 1, 2008. In its third year, the Summer Institute is an intensive two-week course designed to immerse participants into the increasingly critical study of public diplomacy by combining traditional classroom instruction with collaborative hands-on exercises.This exclusive training program, designed for mid-career professionals and graduate level students, has garnered global attention and continues to attract participants of the highest caliber with experience in fields related to traditional diplomacy, foreign and economic affairs, defense and homeland security, intergovernmental organizations, and the private sector. Led by Nicholas Cull, Professor and Director of the Master of Public Diplomacy program at USC and Eytan Gilboa, Professor of International Communication at Bar-Ilan University in Israel, the Summer Institute in Advanced Public Diplomacy brings together some of the world’s foremost public diplomacy experts from a wide range of disciplines to offer an unparalleled level of instruction. Additional professors include Philip Seib, CPD University Fellow and Professor at the USC Annenberg School of Journalism, who specializes in international news coverage, media ethics and new technologies and Kelton Rhoads, Adjunct Professor of Communication and Psychology at the USC Annenberg School for Communication with a focus on influence and persuasion studies. The 2008 program also featured special guest lectures from local and national experts including Nicholas Goldberg, Op-Ed Editor for the Los Angeles Times; Dean Garfield, Vice President at the Motion Picture Association of America; Abiodun Williams, Vice President of the Center for Conflict Analysis and Prevention at the US Institute of Peace; and Gillian Sorensen, Senior Advisor and National Advocate at the United Nations Foundation. Participants in the 2008 Summer Institute in Advanced Public Diplomacy included: • Taro Araki - Deputy Director, Iron and Steel Industrial Policy Division, Ministry of Economy, Trade, and Industry, Japan • Fleur Cowan - Foreign Service Officer, U.S. Department of State • Ingrid de Beer - Public Diplomacy Officer, Royal Netherlands Embassy, Washington D.C. • James O. Gregory - Major, Public Affairs Officer, U.S. Army • Amy Hochadel - Associate Director of Diversity, Cleveland Clinic • Kristin Kane - Foreign Service Officer, U.S. Embassy Maputo, Mozambique • Simone Kreutzer - Consul for Press and Cultural Affairs, Consulate General of the Netherlands, New York City • Sotirios Krystallis - Press Attache, Secretariat General of Information of the Hellenic Republic • Ta-Sheng Kuan - Secretary on Home Assignment, Ministry of Foreign Affairs, Taiwan • Habib Kurwa – Former Chairman of UK Developing Programmes, Aga Khan Health Board • Che-jung Liu – Officer, Ministry of Foreign Affairs, Taiwan • Meili Lu - Senior Secretary, Government Information Office, Taiwan • Barbora Maronkova - Programme Coordinator and Information Officer, NATO • Joseph Mellott - Foreign Service Officer, U.S. Department of State • Kristen Knutson - Public Information and Donor Liaison Officer, United Nations – OCHA, Uganda • Fatou Sall - Consul General, Senegalese Diplomatic Mission, Houston • Sandra P. Schulberg – President, Schulberg Productions, Inc. • Christina Tribble - Foreign Service Officer, U.S. Department of State • Floris Erik van Hovell - Counselor/Head of Public Diplomacy, Press and Culture, Royal Netherlands Embassy, Washington D.C. • Timothy Wall- Communications contact on Economics and Economic Development United Nations Department of Public Information For more information on The Summer Institute in Advanced Public Diplomacy Click HERE 2008 Summer Institute in Advanced Public Diplomacy http://uscpublicdiplomacy.com/index.php/events/events_detail/3996/ http://uscpublicdiplomacy.com/index.php/events/events_detail/3996/ This exclusive training program, designed for mid-career professionals and graduate level students, has garnered global attention and continues to attract participants of the highest caliber with experience in fields related to traditional diplomacy, foreign and economic affairs, defense and homeland security, intergovernmental organizations, and the private sector.

Led by Nicholas Cull, Professor and Director of the Master of Public Diplomacy program at USC and Eytan Gilboa, Professor of International Communication at Bar-Ilan University in Israel, the Summer Institute in Advanced Public Diplomacy brings together some of the world’s foremost public diplomacy experts from a wide range of disciplines to offer an unparalleled level of instruction. Additional professors include Philip Seib, CPD University Fellow and Professor at the USC Annenberg School of Journalism, who specializes in international news coverage, media ethics and new technologies and Kelton Rhoads, Adjunct Professor of Communication and Psychology at the USC Annenberg School for Communication with a focus on influence and persuasion studies.
The 2008 program also featured special guest lectures from local and national experts including Nicholas Goldberg, Op-Ed Editor for the Los Angeles Times; Dean Garfield, Vice President at the Motion Picture Association of America; Abiodun Williams, Vice President of the Center for Conflict Analysis and Prevention at the US Institute of Peace; and Gillian Sorensen, Senior Advisor and National Advocate at the United Nations Foundation.

Participants in the 2008 Summer Institute in Advanced Public Diplomacy included:

• Taro Araki - Deputy Director, Iron and Steel Industrial Policy Division, Ministry of Economy, Trade, and Industry, Japan
• Fleur Cowan - Foreign Service Officer, U.S. Department of State
• Ingrid de Beer - Public Diplomacy Officer, Royal Netherlands Embassy, Washington D.C.
• James O. Gregory - Major, Public Affairs Officer, U.S. Army
• Amy Hochadel - Associate Director of Diversity, Cleveland Clinic
• Kristin Kane - Foreign Service Officer, U.S. Embassy Maputo, Mozambique
• Simone Kreutzer - Consul for Press and Cultural Affairs, Consulate General of the Netherlands, New York City
• Sotirios Krystallis - Press Attache, Secretariat General of Information of the Hellenic Republic
• Ta-Sheng Kuan - Secretary on Home Assignment, Ministry of Foreign Affairs, Taiwan
• Habib Kurwa – Former Chairman of UK Developing Programmes, Aga Khan Health Board
• Che-jung Liu – Officer, Ministry of Foreign Affairs, Taiwan
• Meili Lu - Senior Secretary, Government Information Office, Taiwan
• Barbora Maronkova - Programme Coordinator and Information Officer, NATO
• Joseph Mellott - Foreign Service Officer, U.S. Department of State
• Kristen Knutson - Public Information and Donor Liaison Officer, United Nations – OCHA, Uganda
• Fatou Sall - Consul General, Senegalese Diplomatic Mission, Houston
• Sandra P. Schulberg – President, Schulberg Productions, Inc.
• Christina Tribble - Foreign Service Officer, U.S. Department of State
• Floris Erik van Hovell - Counselor/Head of Public Diplomacy, Press and Culture, Royal Netherlands Embassy, Washington D.C.
• Timothy Wall- Communications contact on Economics and Economic Development United Nations Department of Public Information





For more information on The Summer Institute in Advanced Public Diplomacy Click HERE]]> 2008-07-20T23:30:00-08:00